A focused, fixed-scope custom software development engagement for founders and innovation teams that need to validate a core customer journey and launch with confidence.
MVP development works as a fixed-scope sprint because the uncertainty has already been removed from the commercial question. Where that is not true, building is the expensive way to find out.
The 6–10 week range applies to focused MVPs where the core customer journey is clear, scope is controlled, decision-making is available, and no major regulatory, hardware, legacy-integration, or multi-sided-platform complexity is present.
"Market-ready" means ready for the agreed initial customer journey and launch scope. It does not mean that every future feature, scale requirement, regulatory need, or enterprise integration is included.
Each phase ends with something you can review and sign off, not a status update.
Define the commercial hypothesis, the one customer journey that tests it, and the measures that will say whether it held. Features are ranked against that hypothesis and everything below the line is written down as explicitly out of scope.
The journey is designed and made clickable before it is built, so disagreements about what the product is happen while they are still cheap.
Delivered in increments you can use, on your own infrastructure and accounts, with the integrations the journey depends on wired in as part of the build rather than bolted on at the end.
Into production with monitoring, analytics against the hypothesis measures, and a handover written so another team could pick it up.
Ownership of agreed deliverables transfers according to the signed agreement and payment terms, subject to stated exclusions — typically pre-existing components, third-party services and open-source software, which are licensed rather than assigned.
In practice that means no licensing arrangement on your own product, no proprietary framework you cannot maintain without us, and no hosting account you do not control. Exclusions are listed in the proposal, not discovered at handover.
The feature list is prioritised to prove the commercial hypothesis — not to build every feature the product will eventually need. Anything that does not serve the hypothesis goes on the roadmap, in writing, for after you have evidence.
The 6–10 week range applies to focused MVPs where the core customer journey is clear, scope is controlled, decision-making is available, and no major regulatory, hardware, legacy-integration, or multi-sided-platform complexity is present. Where any of those are present it takes longer, and you will be told that at scoping rather than at week eight.
Evidence that someone has the problem and would pay to have it solved — customer conversations, letters of intent, an existing manual service you already deliver, or a waiting list. Interest is not validation. If the idea is not validated yet, the honest next step is discovery, not a build.
Changes are handled as a documented trade: something comes out, or the timeline and cost move. The fixed-scope model is what protects the launch date, and quietly absorbing additions is how fixed-scope projects stop being either.
Ownership of agreed deliverables transfers according to the signed agreement and payment terms, subject to stated exclusions such as pre-existing components, third-party services and open-source software. Repositories, infrastructure and third-party accounts are set up in your name from day one, not migrated at the end.
You get a stabilisation period, then a choice: take it in-house with the documentation and handover provided, or continue with a support and iteration retainer. Both are real options, and the codebase is written on the assumption that you might pick the first.
It is architected so that success is not a rewrite — sensible boundaries, real infrastructure, no throwaway shortcuts in the core. What it deliberately will not have is capacity, features or optimisation built for a scale you have not reached.
A 30-minute call to pressure-test the idea, define the one journey worth building first, and establish whether a fixed-scope sprint is the right vehicle.